A RUBE GOLDBERG MACHINE IS A DELIBERATELY OVER-ENGINEERED OR OVERDONE MACHINE THAT PERFORMS A VERY SIMPLE TASK IN A VERY COMPLEX FASHION, USUALLY INCLUDING A CHAIN REACTION.
THAT'S EXACTLY WHAT WE DID REPRESENTING THE COMPANY ANTON PAAR. EVERY PIECE YOU SEE IN THIS CLIP IS PART OF THE SUCCESS STORY OF THE COMPANY - STANDING FOR DEVELOPMENT, HISTORY, INNOVATION OR EVEN CORPORATE CULTURE.
WHAT I DID
DEVELOPING THE CONTENTS OF THE DIFFERENT PARTS, PLANNING THE MACHINE, COORDINATING AND BUILDING THE MACHINE, BUILDING THE SET, IMAGE GOVERNING, ART DIRECTION, POST-PRODUCTION

SOUND DESIGN: HERWIG HOLZMANN

© ANTON PAAR GMBH